2013 Avalon Marketing Campaign Introduces Consumers to New Face of Toyota
Radically New Avalon Signals New Direction for Toyota in America
TORRANCE, Calif. (Jan. 7, 2013) - When Toyota set out to market
its all-new 2013 Avalon, the automaker had to find an interesting way
to showcase the vehicle's modern styling, improved performance,
innovation and elevated level of craftsmanship to help reposition the
flagship sedan in the highly competitive premium mid-size segment. No
small task.Aimed at younger baby boomers ages 40 to 60, the radically redesigned 2013 Avalon embodies Toyota's new brand direction and commitment to developing more emotionally compelling products. Extensive research revealed that younger boomers ages 40…
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