DETROIT (Jan. 10, 2011) - Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the
2011 North American International Auto Show.  In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.
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http://pressroom.toyota.com/pr/tms/toyota/toyota-reveals-prius-family-of-190206.aspx